OUR STORY

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OUR STORY

SWEETNESS, TRULY IN THE SPIRIT OF THE
DRAGON

Ever since the first LUCULLUS opened in the Peninsula Hotel 40 years ago, originality has been at the heart of what we do. With nothing but the finest ingredients and a recipe truly unconventional, we create irresistible chocolates, cakes and confectioneries for local sweets lovers. Bringing together East and West, every single bite is a taste of exquisite craftsmanship that pays homage to its roots in Hong Kong.

Today, we're giving the dragon a whole new look. Our new brand identity is a bold, modern statement that translates LUCULLUS as an affable yet high-end gourmet chocolate brand. An elegant and playful representation of the dragon that entails the brand's deep-rooted heritage in Hong Kong and its aspiration as a pioneer of chocolate in the Asian world. Every element of design is a symbol of the fusion between oriental and Western delicacies.

This transformation marks a significant milestone for the brand as it continues to be the forefront of the evolving chocolate food trend, leading the way with innovative flavours and exciting creations.